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Donate Power Clothing at Emmy to Support Crush
1. Select the power clothing you want to donate
Choose a piece of clothing or accessory that matches the season and the brand list. The clothing should be in good shape, washed, and unscented.
2. Share your story
Take a picture of you with the clothing you donated and share it on social media. Tell why the clothing was important to you.
Tag @crush.movement and @emmysecondhand and use #emmycrush. Tag three powerful women in the text and challenge them to participate in the campaign.
3. Ship your item
Pack the clothes in a reusable bag. Add a note with the text: Crush donation + your email address.
Add your empowering greeting for the Rebel Leader who will purchase your donation.
Deliver your donation at an Emmy collection box, which can be found at Sokos department stores and major shopping centers.
4. Emmy takes care of everything else!
They inspect, price, photograph, store, and sell your donation.
Your power clothing will be part of the Crush Collection, and proceeds will go to Crush Movement.
WHAT DID YOU WEAR WHEN YOU CRUSHED IT?
Your power outfit got you here. Now, let it empower someone else.
Share your story and donate your power clothing to be resold through Emmy.
Proceeds fund the Crush Event.
Double your impact and empower through fashion.
With Emmy, power dressing is more sustainable, one second-hand clothing at a time.
This is an invitation to make HERstory together.
Women's rights and DEI topics are not having a moment, and Crush is needed more than before.
I won't sugarcoat it: we were struggling to get event sponsors. It was only logical for me to think: "I will sell the shirt off my back, if I have to. But Crush is happening."
After sitting with this thought for a while, I knew there had to be a better way. What if we all donate a piece? Would you say "yes"?
The #EmmyCrush campaign has the potential to be much more than just a fun(d)raiser. It has the potential to show what we can accomplish together.
Katja Presnal, Founder, Crush Movement
More than an online flea market. More than a fashion store.
Emmy is a leading Nordic marketplace for pre-owned premium clothing. Every week, we add thousands of hand-inspected, authenticity-checked items from hundreds of high-quality brands. All items have been manually assessed, flaw-checked, photographed and carefully stored.
Emmy offers a safe, fun & inspiring shopping experience where every item bought promotes re-use and slows down global warming caused by over-production.
We look forward to launching the Crush Collection at Emmy and hearing your empowering stories.
Sienna Kruk, CEO, Emmy
The most rebel action women can take is to support each other.
Fast fashion is one of the worst industries for women and the environment. It's time to put a stop to fast fashion, and make a permanent commitment to responsible brands and second-hand fashion.
Shopping for second-hand fashion is an act of empowerment.
Now, also donating your power piece is an act of empowerment.
Are you ready to show your power and double your impact?
Isabella Presnal, Head of Production, Crush Movement
How do I know if my item is suitable for sale at Emmy?
Why if my item is not approved for sale?
Is Crush Movement a non-profit organization?
Step into the Spotlight – Be the Role Model
We need bold women to step up, take action, and show others what’s possible.
Role models inspire us with their success, and with their courage to chase their dreams.
We all need someone to look up to. And just as importantly, we need to be that someone for others.
Donate a power piece, share your story on social media, and send a message: every woman deserves a chance to succeed.
Keep using your voice and empower forward.
Anna Koskinen,
CEO, Female Founders Suomi
COO, Noste Productions
Advisory Board Member, Crush Movement
Your Story Belongs Here
Fashion empowers.
I was thinking a lot about what I should donate, and this dress meant a lot to me.
I bought it with little money I had, while building my business. I love Desigual, because the brand has the same mentality as me.
When I tried this dress on, I immediately felt extremely powerful. It was a sign that I had to have it, even though it was too expensive.
I cried when I wore it the first time. I watched myself in the mirror and said: you are beautiful, you are strong, and you can be the queen.
Now I want you to feel the power of this dress.
Veronica Deac, CEO, Jump Fit
