A Letter from Katja: What Do You Do When You Are Called to Lead? You Step Up. crush movement

The first time someone suggested to me “Katja, you should have your own conference” over 15 years ago, I knew I would never do it alone.

It’s been one of my professional highlights to build Crush Event, and I’m so thankful Anna did it with me.

When Anna decided to step down from Crush as a co-founder, I was facing many questions.

Should I quit?

What should I do?

How am I going to do it all alone?

Those were all the wrong questions.

Crush was never about me, or what I could accomplish (or not).

Crush has always been about all of us and for all of us.

Suddenly, I...

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What Taking Rebel Action Means - A Letter from Anna crush movement

Be a Rebel.

Crush Event's theme last year was really spot on for me. 

As I was listening to our speakers, I got so inspired.

And I knew I was ready to make some bold moves in my private and working life.

The previous year hasn't just been about turning a new page, but more like writing a whole another chapter in my life. 

As you might know, even one of those kinds of big decisions doesn't come easy, and I made multiple at the same time. 

As I'm excited for what the future holds for me, at the same time I'm extremely sad as it means I also need to let go.

You know...

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Gyrokinesis by Nadia Tapia at Crush crush event

Join for a Gyrokinesis-based active pause session, taukojumppa, to re-energize during the conference day. Gyrokinesis is a holistic movement method that combines elements of yoga, dance, and tai chi, aiming to enhance flexibility, strength, and mental focus. 

The Gyrokinesis exercises are practiced with a chair or standing.  Your teacher, Nadia Tapia, is a Helsinki-based dancer, teacher, and entrepreneur with over a decade of experience. She is the founder of Abrazo Tango and Move & Flow.

Nadia Tapia is a Helsinki-based dancer, teacher,...

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Your Action Needed Now: Be Part of Crush Movement crush movement

Our theme for 2025 is: REBEL TOGETHER and I would like to invite you to think about what it means to you, and how you can be part of the Crush Movement. 

This is the beginning of the FOURTH Crush year, and the Crush Event will be held for the third time in May. Yay all of us!

Thank you for being part of something important. 

Recently someone told me (in a pretty snarky tone if I may add):

"I find it so interesting that you are making money with social sustainability." 

Like we are some kind of reverse Robin Hoods (Or Roberta Hoods?), who charge...

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Crush Speaker: Maiju Talvisto, Co-Director, Arts Management Professional crush event

Maiju Talvisto is a seasoned live music professional, writer, and industry advisor known for her expertise in artist relations and executive production. As Co-Director of Shesaid.so Finland, she advocates for gender equality and diversity in the music industry. She also serves as an advisor to the Arts Promotion Centre Finland, focusing on popular music and festivals.

With over 15 years of experience, Maiju has transformed artist relations and production processes at major events like Pori Jazz and Flow Festival and led teams that produced unforgettable performances by stars like Alicia...

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Crush Keynote Speaker: Katja Pantzar, Journalist and Author crush event

Katja Pantzar is a Helsinki-based writer, journalist, editor, speaker and moderator who grew up in Canada with stints in New Zealand and the UK. She is the author of The Finnish Way (Penguin Random House/2018), a bestselling non-fiction book about Nordic well-being, winter swimming, and sisu (resilience) that has been translated into 24 languages. Her follow-up book, Everyday Sisu (Penguin Random House/2022), explores through research-based knowledge how we can better take care of each other and our...

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Crush Speaker: Michaela Kettner, Senior Manager, Fortum crush event

Michaela Kettner is originally from Germany, came to Finland in 2019, and got a job here immediately.

During the last 5 years, she has switched companies multiple times, because she always found the next best opportunity to apply to – and got the job. Nowadays she works as a manager at Fortum, leads a team of 5 people, and hires new talents to the company herself.


According to Michaela, it was not ‘expertise’ alone that boosted her career. Instead, her success is based on educating herself in psychology, communication, and public speaking, which helped her to overcome...

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14 Tips How to Make the Best Out of Crush Event crush event

Is it worth it to attend Crush?

Some of our attendees have made six-figure numbers in business with connections from Crush. Some have gained speaking engagements, consulting customers, sold books, made new friends. 

If you have specific business-related goals, and want to do business with people and companies that share your values, we welcome you, and here are some tips on how to turn Crush event into business results. 

But if you come to Crush to have fun and be part of the important conversation about social sustainability in the context of business, we welcome you...

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“Why Are Boys Falling Behind?” Is the Wrong Question crush movement

We should be asking: why are there not enough men doing feminist work?

In many ways, Finland is the poster country of gender equality

But boys are falling behind, and many blame feminism. 

It’s easy to say “You go girl” and celebrate the wins of women in power. But what about young men and young boys who are now living in this “future is female” world, where girls are encouraged to “go for it”?  

Why are boys falling behind? 

60% of men in Finland think no more progress is needed, and half of them believe that feminist...

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Finland - The Almost Gender-Equal Nation crush movement

Feminism in Finland: the good, the bad and the ugly

Our mission is to make Finland the first country where the gender gap is closed. 

Let's start by patting ourselves on the back: Finland ranks second in the Global Gender Gap Index. In the 2024 index, Finland’s gender gap is 87.5% closed. 

This achievement is not by accident, but due to generations of fighting for equal rights. 

In 1878, Finnish women secured equal inheritance rights with men – decades before in most countries.

By 1901, women gained the right to study at universities, and in 1906, Finnish...

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Crush Speaker: Laura McGrath, Founder, CEO, Lola&Lykke crush event

Introducing Crush Speaker

Laura McGrath is the visionary leader behind Lola&Lykke, a groundbreaking women's health company dedicated to transforming maternal care through a unique blend of technology and physical products.

Laura and Lola&Lykke’s commitment to diversity, inclusion, and social impact is evident in their work. They prioritize women's well-being, and their focus goes beyond business to social responsibility. Women make up more than 50% of the world´s population and make most of the healthcare decisions for their families. It´s time to bring...

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Crush Speaker: Kristina Masalin, Product Manager ŌURA crush event

 

Introducing Crush Speaker

Kristina Masalin is a Product Manager at ŌURA focused on developing innovative solutions to promote overall health and longevity. Prior to this, Kristina focused exclusively on building women’s health features and was part of the team responsible for introducing first-of-its-kind features for Oura, including Period Prediction and Cycle Insights and more. She has been a key contributor in driving areas of strategic innovation for the company and continues to set the product vision and strategy for her team.

Kristina joined Oura with more than a decade...

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