Imagine this: You walk into a room full of decision-makers, all eyes on you.

Hanna Vuorinen is a transformational business leader and founder of Media Minds.

As the former Head of Film in Finland at Business Finland, she successfully positioned Finland as a premier location for international productions, building strategic relationships with major US studios and leading initiatives that showcased the country's creative potential on a global stage.

Her portfolio includes managing multi-million euro productions and developing content strategies for international brands. 

Throughout her career, she has demonstrated the power of storytelling in shaping perceptions...

Aino Bergius is the CEO of Slush, the world’s leading startup event and the largest global gathering of venture capital.

Starting as a volunteer at 15, she worked her way up through multiple leadership roles before becoming CEO in 2024.

She now leads a rapidly scaling, not-for-profit organization that has grown from a core team of 20 to a 1,600-person operation, generating €10M+ in annual revenue.

Aino holds a Master’s in System Management and a BA in Economics from Aalto University. She is committed to making Europe the best place to build and scale companies.

Joey Bayer has been responsible for creating conversations that matter for almost 20 years. From creating the space, to connecting key players, to driving and setting the agenda, Joey brings together individuals for moments that both transform and inspire. His role at Epicenter focuses on building and supporting vibrant entrepreneurial communities, fostering collaboration, and enabling growth through dynamic networking and knowledge-sharing events.

Over the course of his career, Joey has hosted the world’s most fascinating and influential people, from world leaders like Bill Clinton...

Sandra Lindholm is a Certified Business & Life Coach, HeartHealer®, and nurse, dedicated to helping high-performing leaders break free from the emotional and energetic blocks that hold them back. With a unique blend of science-backed coaching, deep transformational healing, and a strong foundation in healthcare, Sandra empowers high-achieving entrepreneurs and business leaders to lead with clarity, confidence, and sustainable energy—without burning out.

Her mission? To redefine success by placing humanity at the heart of leadership, creating a new way of building businesses...

 Minna Patosalmi is a leadership coach, board professional, and change facilitator with two decades of corporate experience, including over six years as a CEO in the metal industry.

After her executive career, she has focused on helping leaders and leadership teams grow and succeed. Her expertise lies in balancing responsibility, impactful communication, self-leadership, and coaching-based leadership. She delivers insights in a way that inspires and challenges participants to think differently, bringing depth, humanity, and practicality to her coaching.

Minna holds a Master’s...

The first time someone suggested to me “Katja, you should have your own conference” over 15 years ago, I knew I would never do it alone.

It’s been one of my professional highlights to build Crush Event, and I’m so thankful Anna did it with me.

When Anna decided to step down from Crush as a co-founder, I was facing many questions.

Should I quit?

What should I do?

How am I going to do it all alone?

Those were all the wrong questions.

Crush was never about me, or what I could accomplish (or not).

Crush has always been about all of us and for all of us.

Suddenly, I...

Be a Rebel.

Crush Event's theme last year was really spot on for me. 

As I was listening to our speakers, I got so inspired.

And I knew I was ready to make some bold moves in my private and working life.

The previous year hasn't just been about turning a new page, but more like writing a whole another chapter in my life. 

As you might know, even one of those kinds of big decisions doesn't come easy, and I made multiple at the same time. 

As I'm excited for what the future holds for me, at the same time I'm extremely sad as it means I also need to let go.

You know...

Join for a Gyrokinesis-based active pause session, taukojumppa, to re-energize during the conference day. Gyrokinesis is a holistic movement method that combines elements of yoga, dance, and tai chi, aiming to enhance flexibility, strength, and mental focus. 

The Gyrokinesis exercises are practiced with a chair or standing.  Your teacher, Nadia Tapia, is a Helsinki-based dancer, teacher, and entrepreneur with over a decade of experience. She is the founder of Abrazo Tango and Move & Flow.

Nadia Tapia is a Helsinki-based dancer, teacher,...

Our theme for 2025 is: REBEL TOGETHER and I would like to invite you to think about what it means to you, and how you can be part of the Crush Movement. 

This is the beginning of the FOURTH Crush year, and the Crush Event will be held for the third time in May. Yay all of us!

Thank you for being part of something important. 

Recently someone told me (in a pretty snarky tone if I may add):

"I find it so interesting that you are making money with social sustainability." 

Like we are some kind of reverse Robin Hoods (Or Roberta Hoods?), who charge...

Maiju Talvisto is a seasoned live music professional, writer, and industry advisor known for her expertise in artist relations and executive production. As Co-Director of Shesaid.so Finland, she advocates for gender equality and diversity in the music industry. She also serves as an advisor to the Arts Promotion Centre Finland, focusing on popular music and festivals.

With over 15 years of experience, Maiju has transformed artist relations and production processes at major events like Pori Jazz and Flow Festival and led teams that produced unforgettable performances by stars like Alicia...