Crush Event Speaker: Senia Williams, Key Account Manager, Google

Introducing Crush Speaker

Senia brings a unique blend of digital marketing sales expertise, a deep understanding of behavioural economics, Gen Z insight and an international mindset. She is currently working in Ireland, in the Large Customer Sales department of Google. Holding a Master’s degree with distinction in Behavioural Economics from the University of Bath, Senia’s academic background informs her insights into consumer decision-making processes.

Senia is especially passionate about how to combine her academic knowledge of behavioural economics in a digital ecosystem from a Gen Z perspective. You can expect her to engage in discussions with a blend of data-driven analysis and a passion for understanding the human factors that drive consumer choices.