Crush Speaker: Maiju Talvisto, Co-Director, Arts Management Professional

Maiju Talvisto is a seasoned live music professional, writer, and industry advisor known for her expertise in artist relations and executive production. As Co-Director of Shesaid.so Finland, she advocates for gender equality and diversity in the music industry. She also serves as an advisor to the Arts Promotion Centre Finland, focusing on popular music and festivals.

With over 15 years of experience, Maiju has transformed artist relations and production processes at major events like Pori Jazz and Flow Festival and led teams that produced unforgettable performances by stars like Alicia Keys, Frank Ocean, Janelle Monáe, and Lorde.

Her leadership philosophy emphasizes kindness and fairness. A sought-after expert and board member, Maiju provides strategic guidance on a range of issues, from live music and operations to Diversity, Equity, and Inclusion (DEI) initiatives.

Her book, "Backstage – The Artist Liason’s Handbook" (2022), has become a go-to guide for professionals navigating the complexities of live music production. Her achievements include being named Professional of the Year in Arts by the Art and Culture Professionals' Trade Union TAKU (2019) and Production Manager of the Year by both Women in Live Music (2019, 2022).