This is an invitation to make HERstory together.

My message is clear: there is hope, when we work together.

Women's rights and DEI topics are not having a moment, and Crush is needed more than before. 

I won't sugarcoat it: we were struggling to get event sponsors. 

So it was only logical to think: "I will sell the shirt off my back, if I have to. But Crush is happening."

After sitting with this thought for a while, I knew there had to be a better way.

Then it came to me: What if we all donate just one piece of clothing, sell them, and the proceeds go to support Crush?

Would you say "y...

The first time someone suggested to me “Katja, you should have your own conference” over 15 years ago, I knew I would never do it alone.

It’s been one of my professional highlights to build Crush Event, and I’m so thankful Anna did it with me.

When Anna decided to step down from Crush as a co-founder, I was facing many questions.

Should I quit?

What should I do?

How am I going to do it all alone?

Those were all the wrong questions.

Crush was never about me, or what I could accomplish (or not).

Crush has always been about all of us and for all of us.

Suddenly, I wasn’t that worried.

I...

Be a Rebel.

Crush Event's theme last year was really spot on for me. 

As I was listening to our speakers, I got so inspired.

And I knew I was ready to make some bold moves in my private and working life.

The previous year hasn't just been about turning a new page, but more like writing a whole another chapter in my life. 

As you might know, even one of those kinds of big decisions doesn't come easy, and I made multiple at the same time. 

As I'm excited for what the future holds for me, at the same time I'm extremely sad as it means I also need to let go.

You know the phrase that you nee...

Our theme for 2025 is: REBEL TOGETHER and I would like to invite you to think about what it means to you, and how you can be part of the Crush Movement. 

This is the beginning of the FOURTH Crush year, and the Crush Event will be held for the third time in May. Yay all of us!

Thank you for being part of something important. 

Recently someone told me (in a pretty snarky tone if I may add):

"I find it so interesting that you are making money with social sustainability." 

Like we are some kind of reverse Robin Hoods (Or Roberta Hoods?), who charge money from those who need uplifting, and the...

We should be asking: why are there not enough men doing feminist work?

In many ways, Finland is the poster country of gender equality. 

But boys are falling behind, and many blame feminism. 

It’s easy to say “You go girl” and celebrate the wins of women in power. But what about young men and young boys who are now living in this “future is female” world, where girls are encouraged to “go for it”?  

Why are boys falling behind? 

60% of men in Finland think no more progress is needed, and half of them believe that feminist movements like #MeToo restrict men’s rights. This perception is part...

Feminism in Finland: the good, the bad and the ugly

Our mission is to make Finland the first country where the gender gap is closed. 

Let's start by patting ourselves on the back: Finland ranks second in the Global Gender Gap Index. In the 2024 index, Finland’s gender gap is 87.5% closed. 

This achievement is not by accident, but due to generations of fighting for equal rights. 

In 1878, Finnish women secured equal inheritance rights with men – decades before in most countries.

By 1901, women gained the right to study at universities, and in 1906, Finnish women became the first in the wor...

Tervetuloa Helsingin Akateemisen Kirjakaupan Kohtaamispaikalle seuraamaan paneelikeskusteluja ja verkostoitumaan. Paneelit moderoivat Crushin perustajat Anna Pyykkö ja Katja Presnal. 

Crush on tasa-arvoa edistavä liike, joka murtaa patriarkaalisia normeja yritysmaailmassa, ja jonka tavoitteena on tehdä Suomesta ensimmäinen maa jossa sukupuolten välinen kuilu on sulkeutunut. 

Ohjelma

16:30 Tervetuloa

16:35 Paneeli: Miksi tarvitsemme verkostoja? 

Kuule parhaat vinkit miten verkostot auttavat luomaan unelmien uran ja menestymään liike-elämässä. Menestyneet verkostojen superrakentajat kert...

You can say f$&k, just don’t say the other f-word. 

We are a country full of smart educated women, who have been able to change laws and run the country, but we still live in a reality where the biggest curse word is the f-word. 

WTF - Welcome to Finland

Welcome to Finland, where women got the right to vote in 1909. A year later, 19 women elected to the Finnish parliament were the first female parliamentarians in the world. 

We got our first female president in 2000, and our first female prime minister in 2003.  We got worldwide recognition for our women-run parliament during Covid with 47...

The previous parliament consisted of only female ministers.

In Finland, a woman can freely choose which industry to work in.

All doors are open, even the corporate ones, and the best are chosen to fil the positions.

Finland is second only to Iceland in the world gender equality statistics.

All true, so we can only be satisfied with our equality work, right?

At the same time, Finland is the second most dangerous country for women in Europe.

In Finland, homicides usually are between marginalized, alcoholic men, and the second most common type of homicide is homicides against women...

Edellinen hallitus koostui vain naisministereistä.

Suomessa nainen saa valita vapaasti, mille alalle suuntaa.

Kaikki ovet ovat avoinna, myös yritysten johtoportaisiin ja parhaat valitaan.

Suomi on maailman tasa-arvotilastossa heti toisena Islannin jälkeen.

Kaikki totta, joten voimme vain olla tyytyväisiä, eikö? 

Samaan aikaan, Suomi on naiselle Euroopan toiseksi vaarallisin maa.

Suomessa henkirikokset tapahtuvat yleensä syrjäytyneiden, alkoholia käyttävien miesten välillä, toiseksi yleisin henkirikostyyppi on parisuhteessa naisiin kohdistuvat henkirikokset. 2010-luvulla Su...